Marketing
The pillar of a successful business!
If you want your business to succeed, you need to work on your market research, define a customer avatar, align your prices and design a website that converts visitors into buyers.
Techniques
Cost-effective marketing tools
Use a cost-effective marketing tool so that you no longer have to deal with outdated materials. There are various digital marketing tools that are very useful for SMEs that want to grow.
Digital marketing
Digital marketing promotes brands on the Internet and other digital media.
Influencer marketing
Through influencer marketing you can get your name out there and get people to buy.
Content marketing
Content marketing involves the creation and the promotion of your brand, in order to develop your business.
Supporting your customers, giving them an unforgettable experience
By offering consumers a great customer experience, they become more interested in your offer. This investment sets you apart from the competition.
You can’t control your competitors and the progress of their products. But you can have complete control over your customer experience. This process helps you build the consumer loyalty towards your products. To keep your prospects loyal, give them a unique and memorable experience.
Promotions & gifts
Give away goodies for successful corporate communication.
E-commerce & Social selling
Maintain links with your customers through social networks.
Social
Harnessing the power of social networks
Make your brand known by fully exploiting the power of social networks. The success of your digital project depends on a good social media strategy.
Define SMART objectives
Define objectives and KPIs that are easy to communicate.
Identify your persona
Identify a persona from the customer database.
Observe your competitors
Adapt your marketing strategy by studying the behaviour of your competitors.
Product
Setting up a product policy
The implementation of a product policy is complemented by a pricing, distribution and communication plan. It is in a company’s interest to develop a suitable strategy position to beat the competition.
The product portfolio
The BCG matrix is the best known product portfolio.
The product life cycle
Don't waste your time studying the life cycle of a product.
Product innovation
Companies will need to study their value to their target market.
Product Information Management
PIM or Product Information Management allows you to centralise your product-related data. Product Information Management coordinates the distribution and administration of all your data to different sales channels: website, e-commerce site, printed product catalogue or market place. By using the goaland.com solution, you have a PIM with a competitive intelligence module.
Communication
Defining a communication strategy
A communication strategy aims to implement and choose actions to achieve communication objectives. This process includes the analysis of the market, as well as the choice of a competitive and sustainable positioning.
Advertising video
The creation of an advertising video to be integrated into your promotional strategy encourages Internet users to buy. Viewing the video influences the buying decision.
Branding & brand
Branding represents the marketing actions to be implemented so that a brand exists in the eyes of consumers. It reinforces the brand image.
Focus on the product experience
To achieve a successful product experience, you need to go through several strategies. The product experience gathers the opinions of potential customers. This can be both negative and positive opinions of a prospect. Optimal management of the product experience triggers the act of buying, thus, maximising your sales.
Running a successful marketing campaign
To make your marketing campaign a success, you can carry out an awareness campaign, a product launch campaign, etc.